THE PERFUME CONNECTION COMPANY PROFILE

The Perfume Connection is now a well-established brand in the Australian retail market, known for sourcing prestigious fragrances and having an in-house panel of dedicated fragrance specialists.

Launching its flagship store on Edward Street in the heart of Brisbane in 1991, the group has grown rapidly and already has over 50 stores throughout Australia, with more on the way.

Born from a passion for beautiful fragrances, founders Patrick and Penelope McCarthy, devised The Perfume Connection concept to bring a complete range of hard-to find and prestige fragrances to one retail space, much like the perfumeries of Paris and New York.

The Perfume Connection, Australia’s largest fragrance specialist chain, in recent years ranked 64th and 37th in Australia’s fastest growing private enterprises (as judged by BRW magazine) and has just launched an interactive online shopping website. The fully transactional website stretches its reach way beyond the boundaries of in-store shopping, providing a fast, efficient, and convenient service to its customers.

OUTSTANDING VARIETY
The Perfume Connection and its online arm, perfumeconnection.com.au offers consumers the largest range of designer and hard to find fragrances in Australia, both in-store and on-line.

A PASSION FOR FRAGRANCES
Buyers for The Perfume Connection attend international trade fairs to negotiate exclusive distribution rights and source favourite fragrances, which may previously have been discontinued by other suppliers. The passion to bring the crème de la crème of fragrance to Australia has led The Perfume Connection to the acquisition of exclusive and elusive fragrances derived from American and European design houses. As a fragrance specialist, The Perfume Connection employs fully trained staff with extensive knowledge on all houses and brands of fragrance to assist customers with their fragrance selections, both in-store and online.

SUPERIOR CUSTOMER SERVICE
The Perfume Connection provides unsurpassed customer service, and has fragrance specialists on hand who are experts at pinpointing and prescribing a personalised wardrobe of fragrance for each and every customer. For online customers, an interactive fragrance advisor will recommend fragrances based on personal preferences.